When building your online presence, you must take actions that guarantee long-term positive effects for your company. Below, we’ll explain three benefits you’ll receive from the long-term impact of SEO.
Building Brand Awareness by Improving Organic Traffic
When individuals conduct Google searches, they use specific keywords like, for instance, “professional tree services” or more specific descriptive words like “trimming” and “pruning.” Suppose you’re an arborist and incorporate these keywords into your website. By doing so, you’ll have more relevance to these searches, giving your company higher rankings on SERPs.
According to Search Engine Journal, over 28% of all organic searches show that most users only click on the first link. From there, the number drastically drops, with a little over 15% and 11% using the second and third links, respectively, and less than 1% making it to the second results page.
Therefore, the more accurate your positive and negative keywords (the latter being words you don’t want to associate with your company), the better your online visibility. Your organic traffic will grow over time, providing more long-term results than advertisements since each ad campaign only lasts a certain time and has temporary results.
Increasing Credibility by Proving Your Brand Authority in the Field
Building visibility also builds credibility, another long-term impact of SEO.
So, you rank among these top spots. In that case, the public perceives you as a thought leader or industry specialist, preferring to do business with you rather than your competitors. Your valuable information and personal stories can also lead other companies to link to your web pages, providing their customers with more educated information. This offers you further exposure to a wider audience and long-term visibility.
Transforming User Experiences With Better Website Accessibility
The long-term impact of SEO doesn’t just include getting potential customers to your website and encouraging them to stay. The only thing worse than not having visibility is having a high bounce rate. That means searchers quickly hit the back button and return to their search without taking further action on your page.
This can happen if your page loads slowly. According to WTOP, e-commerce shoppers believe a site shouldn’t take more than two to three seconds to load, and only 48% will wait beyond six seconds. Other causes for a bounce rate, which you should remedy, include pages with:
- Intimidating large block paragraphs and little white space
- Desktop layouts that don’t conform to mobile devices
- Poor layouts for difficult web page navigation
- Incorrect keywords and topic irrelevancy
Improving user experience in these categories increases conversion rates and accessibility for potential customers.
It takes time to notice the long-term impact of SEO. However, it’s the foundation of your online image, so remember to update your efforts regularly and practice patience.
